Internal · Not for distribution
The OTC Hearing Tech workroom
Everything the project produces lives here — research, strategy, and the trade-site draft.
Canada Market Brief
Regulatory reality, market gap, competitor landscape, vendor due diligence, and the recommended path.
US Competitor Playbook
What the winners — hear.com, MDHearing, Elehear — actually do: models, funnels, and ads we can adapt.
Trade Site Draft
The cinematic clinic-facing funnel — landing film, sell sheets, evaluation order flow.
Clinic Gateway
The QR and clinic-code entry experience from the direct-mail piece. Any five digits pass in staging.
Sell Sheets
One printable page per device — specs, positioning, wholesale and MAP pricing.
45-Day Evaluation Order Form
Mailto-based draft order flow — steppers compute the clinic's totals and margin before it composes the email.